Paid ads and search that grow your store’s profit

Adstroke runs Google Ads, Meta Ads, SEO and AI search for Shopify brands. Every decision is planned around contribution margin, so the growth on your dashboard actually shows up in your bank balance.

More booked calls, fewer junk leads

We run Google Ads, Meta Ads and SEO for clinics, law firms, home services and B2B teams, and we connect it all to your CRM. The ad platforms then learn from booked appointments and signed deals, not from whoever filled in a form.

The free audit covers tracking, wasted spend and a 90-day plan. You keep it whether or not we work together.

A boutique founder steaming an ivory linen dress on a brass rail in her sunlit studio
Contribution margin, last 90 days+$84,210Up 41% on the quarter before
A clinic receptionist on a headset booking an appointment at a travertine front desk
Booked consultations this month146Cost per booking down 37%
Works inside your stack Shopify and Shopify PlusGoogle AdsMeta BusinessGA4 Merchant CenterKlaviyoHubSpotSalesforce

Built for brands like these

Women’s fashion labels, from everyday linen to eveningwear. Each one needs its own mix of channels, and a site that does the clothes justice.

Vellora online store shown on a device
VelloraEveryday essentials on Shopify Plus
Ruelle online store shown on a device
RuelleSatin and eveningwear, mobile-first
Maren Studio online store shown on a device
Maren StudioWomen’s workwear and tailoring
Juno Denim online store shown on a device
Juno DenimWomen’s denim on Shopify
Sola & Co online store shown on a device
Sola & CoResort and holiday wear
Kaia online store shown on a device
KaiaOccasion and party dresses

Five channels, one plan

Most brands hire one agency for ads, another for SEO, and nobody for AI search. Then the channels fight over credit. We run them together, from one plan and one set of numbers.

A laptop showing search results with a row of sponsored dress listings

Catch people at the moment they search

Search and Shopping are where buyers tell you exactly what they want. We split brand from non-brand traffic, give Performance Max clean product data to work with, and bid on profit per product instead of one blanket ROAS target.

  • Merchant Center feed work: titles, attributes and custom labels by margin
  • Search campaigns built from real search terms, not broad guesses
  • Enhanced conversions and offline imports so bidding learns from real sales
Read the Google Ads approach

Two kinds of growth, two playbooks

A fashion label and a dental group use the same ad platforms for very different jobs. We don’t run one template for both.

For Shopify stores

From brands doing their first $30k a month to Shopify Plus stores spending six figures on ads.

We optimize for
Contribution margin and new-customer revenue, not blended ROAS on its own.
We fix first
Product feed quality, server-side tracking and which products deserve ad budget at all.
You’ll see
Profit by channel and by product every week, next to your Shopify numbers.
Shopify growth services

For lead-based businesses

Clinics, law firms, home services, education, B2B services and SaaS.

We optimize for
Cost per qualified lead and cost per booked appointment, followed through to closed revenue.
We fix first
Landing pages, call tracking and the link between your CRM and the ad platforms.
You’ll see
Which campaigns produce customers, not just form fills.
Lead generation services

How the first 90 days run

No six-week onboarding deck. You’ll know what we found in the first fortnight and what we changed every week after that.

  1. Weeks 1 and 2

    Audit

    We go through your ad accounts, analytics, store or CRM and site. You get a written audit listing every leak we found and roughly what each one costs you.

  2. Weeks 2 to 4

    Fix the foundations

    Tracking, conversion values, feeds and account structure get rebuilt before we spend more. This is usually where the quickest wins are hiding.

  3. Month 2

    Launch and test

    New campaigns, creative and pages go live against a written test plan. Each test gets a budget, a deadline and a clear definition of a win.

  4. Month 3 onward

    Scale what works

    Budget moves toward the campaigns that make money. Meanwhile SEO and AI search work starts compounding underneath the paid channels.

Recent work

Three accounts, three different problems. The fix was never “spend more”.

Vellora’s women’s fashion store on a laptop in a sunlit boutique

Vellora, women’s fashion on Shopify Plus. Google Ads and Meta Ads.

Less wasted Shopping spend, and a creative angle that scaled

Vellora was spending heavily on Performance Max, but most of the budget went to basics with the thinnest margins. We rebuilt the feed with margin-based labels, gave hero dresses and co-ord sets their own campaigns and moved Meta toward short try-on videos filmed in natural light.

+41%contribution margin in 90 days
3.4xShopping ROAS, up from 2.1x
−28%cost per new customer on Meta
An AI assistant answer on a phone recommending a Maren Studio blazer

Maren Studio, women’s workwear on Shopify. SEO and AI SEO.

From page three to the answer box

Maren Studio had beautiful tailoring and thin collection pages. We rewrote the core collections, published fit and fabric guides written with the in-house pattern cutter and cleaned up product schema. Within two quarters it was turning up in AI answers about workwear and linen suits.

+212%non-brand organic sessions
46%share of tracked AI answers
6.8xvisits from AI assistants
Brightline Dental’s consultation booking page on a laptop

Brightline Dental, a five-location dental group. Google Ads, Meta Ads and local SEO.

Paying for consultations, not form fills

The old campaigns brought in plenty of leads and very few patients. We sent booked consults and accepted treatment plans back to Google and Meta as offline conversions, rebuilt the landing pages per service and set up call tracking for each location.

−37%cost per booked consult
2.3xaccepted treatment plans
4 minmedian response time to new leads

See all results

What would a better account be worth?

Move the sliders to match your business. You set the improvement figure. We’d rather show you the maths than promise a number.

After product cost, shipping and payment fees.

More revenue, or more qualified leads, from the same budget.

Estimated gain

$0

Get a real estimate from your data

This is a simple model. A real estimate comes from your account data, which is exactly what the free audit is for.

How we work with you

You own everything

Ad accounts, pixels, analytics and content stay in your name. If we ever part ways, there’s nothing to hand back.

A weekly note in plain English

What we changed, what happened and what’s next, plus a live dashboard built on your own data.

Senior people on your account

The strategist on your first call runs your account. No handover to a junior team once the contract is signed.

Questions people ask before they hire us

How much do I need to spend on ads to work with you?

As a rough guide, paid media management makes sense from about $5,000 a month in ad spend. Below that, SEO and conversion fixes usually do more for your money, and we’ll say so on the audit call.

How do you charge?

A fixed monthly fee based on the channels and the scope, agreed before we start. We don’t take a percentage of ad spend, so we have no reason to push your budget up.

How long is the contract?

We ask for an initial 90 days, because that’s how long it takes to fix the foundations and get honest test results. After that it runs month to month.

How quickly will I see results?

Tracking and wasted-spend fixes often show up in the first few weeks. New campaigns and creative tests need four to eight weeks to give a clear answer. SEO and AI search build over three to six months and keep paying off after that.

Do you only work with Shopify?

Shopify is where we do most of our ecommerce work, including Shopify Plus. We also work with WooCommerce, BigCommerce and custom stores, and with lead-based businesses on any website platform.

What’s in the free audit?

A check of your conversion tracking, a review of where ad spend is being wasted, a look at your product feed or landing pages, a quick SEO and AI visibility snapshot, and a written 90-day plan you can use with or without us.

Get a free audit

Tell us a little about your business. A strategist will look at your site and accounts, then come back within one business day with a time to talk.

What happens next

  1. We look over your site and public ad activity before we speak.
  2. On a 30-minute call we walk through what we found and where money is leaking.
  3. You get a written 90-day plan. It’s yours whether or not you hire us.

Prefer email? Write to theadstroke@gmail.com

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