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Lead generation your sales team will actually thank you for
Google Ads, Meta Ads and local SEO, connected to your CRM so the ad platforms learn from booked appointments and closed deals, not form fills.
- CRM-linked offline conversions
- Landing pages per service and location
- Call tracking and speed-to-lead
Why cheap leads get expensive
Ad platforms are very good at giving you what you ask for. Ask for form fills and you’ll get form fills, including spam, students, job seekers and people who don’t remember filling anything in. The cost per lead looks great. Your sales team spends its week chasing ghosts.
The fix is to change what you ask for. When the platforms learn from qualified leads, booked appointments and closed deals, they start finding people who look like your customers rather than people who like forms.
Who we work with
Dental and medical clinics
Implants, orthodontics, cosmetic treatments, physiotherapy, fertility and specialist practices.
Legal
Personal injury, employment, immigration, family and business law.
Home services
Roofing, solar, HVAC, remodelling, landscaping and other high-value trades.
Education
Courses, bootcamps, tutoring and private schools.
B2B services
Agencies, consultancies, IT services, logistics and manufacturing.
SaaS
Demo requests and free trials, followed through to pipeline and revenue.
The lead quality loop
This is the part most agencies skip, and it’s the part that makes the biggest difference. We connect your CRM to Google Ads and Meta so each lead’s outcome flows back to the platform that found it.
| CRM stage | Sent back as | Example value |
|---|---|---|
| New lead | Lead (counted, not optimized for) | $0 |
| Qualified | Offline conversion | $250 |
| Appointment booked | Offline conversion | $900 |
| Customer | Offline conversion with real revenue | Actual deal value |
On Google we use offline conversion imports and enhanced conversions for leads. On Meta we use the Conversions API for CRM events. Within a few weeks, bidding starts to favour the searches, audiences and ads that produce customers.
Landing pages that convert
Sending paid traffic to your home page wastes most of it. We build landing pages for each service, and for each location where it matters, that:
- Repeat the promise of the ad in the headline, so people know they’re in the right place.
- Answer the questions people ask on the phone: price, process, timing and who it’s for.
- Show proof: reviews, credentials, before and after results where allowed, and real photos.
- Keep the form short, and offer a phone number for people who’d rather talk.
- Load fast on a phone, where most of your visitors are.
Calls, speed to lead and follow-up
A lead called back within five minutes is far more likely to convert than one called the next day. Ads can’t fix slow follow-up, so we help with what happens after the click:
Call tracking
Dynamic numbers on your site and call assets in ads, so every call is tied to a campaign and keyword.
Instant routing
New leads go straight to the right person or location by text, email or CRM task.
Response reporting
Weekly figures on how fast leads are contacted and which ones never are.
Missed-call recovery
Automatic text-back for calls that go unanswered out of hours.
Channels for lead generation
Google Search catches people actively looking for your service, and is usually the core of a lead-gen account. Local Services Ads work well for eligible trades and professional services. Meta creates demand for services people don’t search for yet, like cosmetic treatments or courses. Local SEO builds a steady, free lead source over time. We pick the mix based on your market and your sales capacity.
Questions about lead generation
Which CRMs do you work with?
HubSpot, Salesforce, Pipedrive, Zoho, GoHighLevel and most practice-management systems that can export or sync lead stages. If yours can’t, we’ll find a workaround.
We don’t have a CRM. Can you still help?
Yes, though a simple CRM is usually one of the first things we recommend. Even a basic pipeline lets us send lead quality back to the ad platforms.
Do you handle the calls or follow-up?
No, your team does. We set up routing, alerts and tracking so leads reach the right person quickly, and we report on response times.
Can you run ads for regulated industries?
Yes, including healthcare, legal and financial services. We follow each platform’s policies for your category and have claims reviewed by your compliance contact.
Get a free lead-gen audit
We’ll review your campaigns, landing pages and CRM setup, and show you where good leads are slipping through.
Works well alongside
Get a free audit
Tell us a little about your business. A strategist will look at your site and accounts, then come back within one business day with a time to talk.
What happens next
- We look over your site and public ad activity before we speak.
- On a 30-minute call we walk through what we found and where money is leaking.
- You get a written 90-day plan. It’s yours whether or not you hire us.
Prefer email? Write to theadstroke@gmail.com