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Growth marketing for Shopify brands
Paid ads, SEO and AI search for Shopify and Shopify Plus stores, run against your real margins. Every channel is judged on what it earns after costs.
- Shopify and Shopify Plus
- Profit-based bidding
- Feed, tracking and CRO fixes
The problem with ROAS
ROAS tells you how much revenue came back for each dollar of ad spend. It doesn’t tell you whether you made money. That depends on your margin, and margins vary a lot between products.
| Gross margin | Break-even ROAS | What a 3x ROAS means |
|---|---|---|
| 25% | 4.0x | Losing money on every sale |
| 40% | 2.5x | A thin profit |
| 55% | 1.8x | Comfortably profitable |
| 70% | 1.4x | Very profitable, probably underspending |
Break-even ROAS is one divided by your margin. When an account runs one ROAS target across all products, it overspends on the low-margin ones and holds back on the products that make the most money. Fixing that is often the single biggest win for a Shopify store.
What we do for Shopify stores
Google Shopping and Performance Max
Feed optimization, margin-based campaign structure and profit-based bidding.
Meta Ads
Weekly creative testing, Advantage+ campaigns and Conversions API set up properly.
SEO
Shopify technical fixes, collection pages that rank and content that brings buyers in.
AI SEO and agentic commerce
Visibility in AI answers and a catalog that AI shopping agents can read.
Tracking and reporting
Server-side tracking, clean conversion data and a profit dashboard built on your store data.
Landing pages and CRO
Pages for campaigns and launches, plus tests on product and collection templates.
Tracking on Shopify
Shopify’s checkout limits what third-party scripts can do, which is good for security but easy to get wrong for tracking. We set up:
- Shopify’s Google and YouTube app and Facebook and Instagram channel at full data sharing, or server-side tagging for stores that need more control.
- Custom pixels through Shopify’s customer events where other platforms need them.
- GA4 ecommerce events checked against Shopify orders, with gaps explained.
- A post-purchase survey, because customers can tell you things no pixel can.
What we focus on at each stage
| Stage | Usual focus | Typical channels |
|---|---|---|
| Up to about $50k a month | Prove a profitable channel and fix tracking early | Google Shopping and Search, one Meta testing setup, technical SEO |
| $50k to $500k a month | Scale without margin slipping, build a creative system | Full Google and Meta, SEO content, AI SEO |
| $500k a month and up, often Plus | New-customer growth, measurement, international | All channels, lift testing, agentic commerce, multiple markets |
Shopify brands we’ve helped
Vellora, women’s fashion. Margin-based feed labels and a new Meta creative angle lifted contribution margin by 41% in 90 days, with Shopping ROAS moving from 2.1x to 3.4x.
Juno Denim, women’s denim. Moving rise, inseam, stretch and wash into structured fields took catalogue completeness from 58% to 97%. The same work grew Shopping impressions by 19%, and the first agent-driven orders arrived within three weeks.
Questions from Shopify brands
Do you build Shopify stores?
We focus on growth rather than full store builds. We do build landing pages, improve collection and product templates, and fix speed and tracking. For a full build or replatform, we work alongside your developer or agency.
Do you work with Shopify Plus?
Yes. Plus stores often benefit most from our feed, tracking and margin work, because small percentage gains add up to large numbers.
What data do you need access to?
Collaborator access to Shopify, plus access to your ad accounts, Google Analytics, Search Console and Merchant Center. We’ll also ask for product costs, or a rough margin per product category, so we can work on profit.
Can you work with our email agency?
Yes. We share creative learnings and campaign calendars so email, ads and site messaging line up.
Get a free Shopify growth audit
Tracking, feed, wasted spend and margin by channel, with a written 90-day plan.
Works well alongside
Get a free audit
Tell us a little about your business. A strategist will look at your site and accounts, then come back within one business day with a time to talk.
What happens next
- We look over your site and public ad activity before we speak.
- On a 30-minute call we walk through what we found and where money is leaking.
- You get a written 90-day plan. It’s yours whether or not you hire us.
Prefer email? Write to theadstroke@gmail.com